About me
“Early to bed. Early to rise. Work like hell. And advertise.”
Ted Turner
I help DTC brands turn product benefits, customer objections, and creative learnings into ad concepts that are easier to test and scale.
I’m a performance creative strategist and content production lead with a background in video editing, paid social, and DTC growth. My edge is living between strategy and production: I can spot the angle, brief the creator, guide the editor, and understand what the performance data is saying after launch.
Services
Creative Strategy
Content Production
Creative Direction
Tools
Motion, Foreplay, Atria
Premiere Pro, After Effects, Photoshop, Canva, Figma
ChatGPT, Claude, Gemini, Kive, Midjourney, Visual Electric
Google Sheets, Google Docs, Google Slides
Asana, Notion
Experience
Content Strategist, Content Production Lead
DTCo
2025-2026
Senior Video Editor
BMG360
2021-2024
Hobbies
Upgrading my project car
Directing short films
Swinging golf clubs
Spiking volleyballs