Rally

The Objective

Rally is a first-of-its-kind orbital and percussive massager which required a strategy anchored in recovery, performance, and longevity angles tailored to athletes, trainers, and recovery specialists.

The Execution

The end-to-end process involved sourcing and briefing athletes, trainers, physical therapists, and designing premium assets that showcased Rally's revolutionary new orbital technology, and reinforced Rally’s status as the most awarded massager of 2025 by MindBodyGreen, Time Magazine, Men's Health, GQ, and more. Communicating it as the go-to massager for gentle yet powerful muscle recovery. Diverse ad formats, including press layouts, street interviews, founder reviews, and authority-led storytelling, were deployed to systemically test angles.

The Creative Unlock & Outcome

Testing uncovered a dominant creative winner that generated significant spend in ad spend alongside several other winning ads that also brought in healthy spend while staying under the target CPA goal. This breakthrough was driven by visually isolating the massager in use on a human body, capturing high-velocity muscle ripples and the genuine "a-ha" moments of users experiencing the device for the first time.