STASIS

The Objective

Stasis is a wellness brand that makes a supplement system specifically for stimulant users to help with things like crashes, side effects, and focus. The strategy centered on calling out the exact symptoms their audience experiences every day, like a drained social battery, brain fog, bed rotting, and the physical toll of oxidative stress.

The Execution

The creative mix paired raw customer testimonials and founder-led style layouts with highly conceptual graphic designs. The visual strategy relied heavily on native social formats and strong visual metaphors, including split-screen "would you rather" comparisons, battery-life capsule graphics, and custom keyboard layouts to represent physical relief. To stop the scroll, hooks utilized bold, direct typography overlays such as "Adderall Brain Fog Begone" paired with clean, premium product photography.

The Creative Unlock & Outcome

Simple doodles and cartoon overlays visually calling out lifestyle symptoms like bed rotting resonate with consumers. These highly relatable, sketched internet-native illustrations, and founder educational content became some of the top winners in the account, driving performance by making abstract, heavy symptoms instantly recognizable and easy to digest.